An advertising strategy is a way to implement a promotional function that incorporates elements of all kinds of planning relating to identifying, reaching, and persuading a customer to buy a product or a service. It also is about aligning with the organizational goal. Today, considering the barriers and facilitators, the areas where the planning process really works are social environment, creativity and flexibility.
Therefore, choices must be made based on available resources with clarity of objective and proper understanding of environment. Effective product assessment, market definition, media analysis, and budgetary choices result in an optimum plan—never the perfect plan because resources are always limited.
This programme will enable participants to determine the ways and means to comprehend the contextual factors involved in promotional management.