Certificate Programme in Management

Programme Objective:

The primary objective of the Certificate Programme in Management for Executives (CPMX) is to enhance the managerial and leadership knowledge, skills, and competence of working professionals through a comprehensive exposure to the best of theory and practice in management.

Programme Coverage:

The CPMX will focus on knowledge in the foundational and functional areas of management, and on developing leadership skills for strategizing, leading, growing, and sustaining organisations. The broad coverage would include:

Foundations of Business – purpose, values, and vision
Business Environment – economic, political, social and technological; impact on business
Essentials of Accounting and Financial Management – profit and loss statements, balance sheets, analysis of financial statements, fund/cash flow, budgeting, standard costing, variance analysis, investment and working capital management
Essentials of Marketing Management – marketing strategies, pricing, channel management, brand and promotion management, customer relationship management
Essentials of People Management – talent acquisition and retention, performance management, learning and development, regulatory framework and compliance
Strategic Management – vision/objectives, SWOT analysis, corporate and business strategies, strategy execution, strategic controls and review
Global Business – trade theories, barriers to trade, regional and global cooperation, international strategies, global business management
Technology for Business and Management
Managerial and Leadership Skills Sets – ethics, team working, communication, time management

Programme Methodology:

The pedagogy will include discussion of typical real-life situations faced by organisations in various basic and functional areas of management. The primary pedagogical tool will be case method of learning. Other methods like audio-visual aid, presentations, group exercises and lecture-cum-discussions will be used appropriately.

Assessment and Certification:

The participants’ performance will be assessed continually against multiple parameters. On successful completion of the programme, a Certificate of Completion will be issued by GRGCAS.

Programme Duration:

The programme duration will be about six months. The duration and timings can be customised to suit the convenience of organisations.

Participant Profile:

Working professionals – male and female – with a bachelor’s degree from a recognised university and a minimum experience of two (2) years