Programme Coverage for Digital Marketing
MODULE 1: Overview of Digital Marketing
- 1.1 Introduction
- 1.2 What is Digital Marketing?
- 1.3 Types of Digital Marketing
- 1.4 Why Digital Marketing wins over traditional marketing
MODULE 2: Email Marketing
- 2.1 Deliverability
- 2.2 Effective Email Content
- 2.3 Customer Acquisition Strategies
- 2.4 Effective Creativity
- 2.5 Nurturing and Automation
- 2.6 Resources to do situational analysis and Progressive Updates
MODULE 3: Search Engine Marketing
- 3.1 SEM Overview
- 3.2 Pay Per Click Overview
- 3.3 Strategising PPC Campaigns
- 3.4 Market Analysis
- 3.5 Ad Writing Techniques
- 3.6 Campaign Management
- 3.7 Bid Management Plan
- 3.8 Effective Landing Pages
- 3.9 Performance Tracking
- 3.10 Decipher User Psychology
- 3.11 Reporting & Analysis
- 3.12 SEM Management
- 3.13 Testing
MODULE 4: Search Engine Optimization
- 4.1 On-page Optimization
- 4.1.1 Keyword Research with Google Keyword Planner
- 4.1.2 How to Select a Domain Name?
- 4.1.3 Page and Folder Naming {URL Structuring}
- 4.1.4 Image Naming, Image Title and ALT Tags
- 4.1.5 What are Meta Tags
- 4.1.6 Redirection Tags Headings Tags {H1 to H6}
- 4.1.7 Author SEO Friendly Content Writing
- 4.1.8 Anchor Text, Link Title
- 4.1.9 Robots.txt file use and creation
- 4.1.10 HTML Sitemap creation
- 4.1.11 XML Site Map Creation
- 4.1.12 ROR.txt sitemap
- 4.1.13 Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
- 4.1.14 Alexa and Alexa Integration
- 4.2 Off-Page Optimization
- 4.2.1 What are Backlinks?
- 4.2.2 Why Backlinks are Important? How to Get Backlinks?
- 4.2.3 Difference Between Do-Follow and No- Follow Backlinks
- 4.2.4 What is Google Page Rank?
- 4.2.5 How to Increase Page Rank?
- 4.2.6 Search Engine Submissions Directory Submissions Article Writing and submissions
- 4.2.7 Press Release writing and submissions
- 4.2.8 Blog Posting and comment writing
- 4.2.9 Classifieds posting Forum Posting
- 4.2.10 Business Listing
- 4.2.11 Social Bookmarking
- 4.2.12 Social Networking
- 4.2.13 RSS Feeds
MODULE 5: Social Media Marketing
- 5.1 Why care about Social Media?
- 5.2 Creating Facebook Marketing Strategy
- 5.3 Demystifying Community Building on Facebook
- 5.4 Twitter: The jewel in the Social Media crown
- 5.5 Creating Twitter Marketing Strategy
- 5.6 Leveraging LinkedIn for B2B Lead Generation
- 5.7 Discussion on other Social Media channels
- 5.8 Measuring ROI of Social Media
- 5.9 Planning & Creating Multi-Channel Social Media Strategy
MODULE 6: Web Analytics
- 6.1 Introduction Google Analytics
- 6.2 Content Performance Analysis
- 6.3 Visitors Analysis
- 6.4 Goals & Ecommerce Tracking
- 6.5 Social Media Analytics
- 6.6 Actionable Insights and The Big Picture
- 6.7 Social CRM and Analysis