The changes in information and communication technology and relentless globalization have revolutionized the way people and businesses connect with one another. This makes communicative competence critical for managerial success.
Communicating is natural to human kind as all of us communicate effortlessly from the day we are born. But effective professional communication in organisations goes beyond the normal, informal human communication. Therefore, professionals need to refine their communicative skills to be able to effectively interact with superiors, subordinates, peers, suppliers and customers successfully.