In the era of digital revolution, technology has opened new opportunities for marketing. In the present scenario, individualisation, digitalisation, and networking - along with the emergence of an enlightened consumer - has thrown up new challenges as well as created new opportunities for marketing.
What we market may not have changed but how we market definitely has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting. Digital marketing has not only opened opportunities for organization, but also enormous opportunities have boomed for digital marketers, web designers, web analysts and web developers.
This programme will cover the various aspects of digital marketing and will be an introduction to what can be expected out of digital marketing efforts in an organization. All professionals engaged in promoting their products, services, businesses will benefit significantly from it.
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