Customer Centricity Through Design Thinking

Introduction

Business is about solving important problems profitably. However, knowing the problems which are worth solving is not always trivial. It calls for understanding the unmet and unarticulated needs of the customers and coming up with solutions which are technically feasible and economically viable to the organization. The more innovative companies do this routinely through adoption of systematic techniques of discovery, definition, ideation and prototyping.

Design Thinking is increasingly becoming the comprehensive approach to problem solving where a significant focus goes into achieving customer centricity. The approach draws from the domains of anthropology, biology, behavioral psychology, economics, technology, and management, amongst others, to present a reliable, repeatable, and scalable approach to systematic problem solving.

Programme Outcomes

The hands-on workshop aims at engaging with audience through the tenets, practices and tools available to develop a genuine customer centricity, while being focused at significant business/ customer outcomes.

Systematic approach to problem discovery and definition
Methods of ideation that work across contexts
Logical ways of short listing the most promising opportunities
Mechanisms for validating concepts through prototyping, storyboarding and other practical techniques
Approaches to covert a promising idea into a compelling business

Programme Coverage

Introduction to Design Thinking, Problem Discovery, Problem Framing, Ideation, Idea Shortlisting and Validation, Business Case Presentation

To learn more about the programme, click here

Programme Investment

INR 12,000/-, exclusive of 18% GST; payment to be made in favour of ‘GRG Education Services’, payable at Coimbatore [GSTIN: 33AAMFS4394M1ZJ]

Programme Facilitator

Dr. Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He is the founder of Inflexion Point, offering programs on Design Thinking, Strategic Acumen, and Consulting Skills. Apart from being an Adjunct Faculty at ISB Hyderabad and IIM Bangalore, Pavan has consulted with Fortune 500 companies, including 3M, Amazon, General Electric, Qualcomm, and Samsung, amongst others.

Pavan is a mentor for NSRCEL at IIM Bangalore, and the Founder Institute, and a columnist at HT Mint, YourStory, Entrepreneur India, Inc 42, and People Matters. He has been invited to speak at ISRO as a part of their Distinguished Lecture Series and has delivered talks at over 120 organizations in India and abroad.

Pavan was the only Indian to be shortlisted for the prestigious ‘FT & McKinsey Bracken Bower Award for the Best Business Book of the Year 2016’. He has also been invited five times to speak at the TEDx. For his work on innovation, Pavan bagged the prestigious ‘On the Job Achiever’ Award at Lakshya in 2007 at NITIE Mumbai.

He is a Gold Medalist from MBM Engineering College Jodhpur, and did his PGDIE from NITIE Mumbai. Pavan finished his Doctoral Studies from IIM Bangalore in the domain of innovation management.