Digital Marketing | SEO Courses Coimbatore

Introduction

In the era of digital revolution, technology has opened new opportunities for marketing. In the present scenario, individualisation, digitalisation, and networking – along with the emergence of an enlightened consumer – has thrown up new challenges as well as created new opportunities for marketing.

What we market may not have changed but how we market definitely has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting. Digital marketing has not only opened opportunities for organization, but also enormous opportunities have boomed for digital marketers, web designers, web analysts and web developers.

Learning Outcomes

At the end of the programme, participants would be expected to have gained an understanding of the elements of digital marketing; be able to compare and analyse the different social media platforms; determine what can be expected out of digital marketing efforts in an organization.

Programme Facilitator

Dr S Kavitha is currently an Associate Professor in Management at PSGR Krishnammal College for Women, Coimbatore. She has about 21 years of professional experience, including three years in the industry. She holds a PhD degree in management and is an Accredited Management Teacher of AIMA.

She has been a resource person in numerous Faculty Development Programmes and Workshops on Management Research, Online Teaching Tools, Digital Marketing etc. She has organized a significant number of Faculty Development Programmes, Short Term Training Programmes, and National and International Conferences sponsored by government funding agencies. She has widely published in national and international refereed journals and is a certified guide for doctoral scholars. Her course on Digital Marketing for the MBA students at GRGSMS is widely sought-after. She handles an online course on “Social Media Marketing” to the students of CETYS Universidad, Mexico and its partner institutions