Overview
In today’s era of digital revolution, technology brings in new challenges and opportunities for marketing. More than what to market, how to market has immensely changed. Digital marketing holds enormous opportunities for digital marketers, web designers, web analysts and web developers. To truly harness the potential of digital marketing and effectively leverage its impact on consumers, a strong foundation in Digital Marketing is essential.
The programme on Professional Certificate in Digital Marketing and Analytics covers the basic marketing and advertising concepts, revisiting the fundamental statistical tools for analysis and prediction along with in-depth knowledge of digital marketing and analytical tools. The programme aims at developing overall understanding of digital marketing platforms, mainly web analytics, social media tools, marketing through search engines, search engine optimization, mobile marketing, email marketing, pay-per-click, digital display marketing, content marketing and strategizing marketing.
Programme Objectives
- Update participants on the latest developments in the field of Digital Marketing
- Make the participants understand the fundamentals of Digital Marketing
- Develop skills to drive innovation in Digital Marketing
- Share the benefits and uses of Search Engine Optimization and its significances
- Use Google Analytics and other tools
- Use Social Media Marketing in today’s global environment
Programme Coverage
For detailed coverage click here
Module 1: Overview of Digital Marketing
Module 2: Email Marketing
Module 3: Search Engine Marketing
Module 4: Search Engine Optimization
Module 5: Social Media Marketing
Module 6: Web Analytics
Programme Fee
INR 15,000/- plus 18% GST for the course and an additional INR 3,500/- inclusive of GST for contact sessions
Participant Profile
Entrepreneurs who need to maximize use of online channels for growing their business and individuals looking to add a new skill-set to pursue a career in this dynamic field of online marketing
Registration & Assistance
Call +91 422 429 5860 Extn. 173/179 / +91 754 008 9111 or write to [email protected]